Merch Music will be attending South by Southwest 2009 in Austin, Texas.

The SXSW MUSIC AND MEDIA CONFERENCE features a legendary festival showcasing more than 1,800 musical acts of all genres from around the globe on over eighty stages in downtown Austin.

By day, the Austin Convention Center comes alive with conference registrants doing business in the Trade Show and partaking of a full agenda of informative, provocative panel discussions featuring hundreds of speakers of international stature. In its 23rd year, SXSW remains an essential event on the music industry calendar.

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Here are some highlights from our trip:

Allan @ SXSW

Julia handing out Merch Music swag

Allan with the Energizer Bunny

Allan with Christopher Anton from Information Society

Julia with ‘Muck’ from Muck and the Mires