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	<title>MerchMusicBlog &#187; SoundScan</title>
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		<title>SoundScan Officially Counting T-Shirt Albums</title>
		<link>http://www.merchmusic.com/blog/soundscan-officially-counting-t-shirt-albums/</link>
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		<pubDate>Thu, 16 Jul 2009 04:14:36 +0000</pubDate>
		<dc:creator>Merch Music</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[album release]]></category>
		<category><![CDATA[downloadable album using codes]]></category>
		<category><![CDATA[merch]]></category>
		<category><![CDATA[Merch Music]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[SoundScan]]></category>
		<category><![CDATA[t-shirt]]></category>

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		<description><![CDATA[http://www.digitalmusicnews.com/stories/071209tshirt
Exclusive: Soundscan Officially Counting T-Shirt Albums&#8230;



Who says this industry can&#8217;t work things out?  An innovative product launch that initially created friction with Nielsen Soundscan has now been &#8216;ironed out,&#8217; according to deal specifics shared with Digital Music News over the weekend.
The issue started with the introduction of a creative &#8216;t-shirt album&#8216; featuring Mos Def, produced [...]]]></description>
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<h3 class="documentFirstHeading"><a href="http://www.digitalmusicnews.com/stories/071209tshirt">Exclusive: Soundscan Officially Counting T-Shirt Albums&#8230;</a></h3>
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<p>Who says this industry can&#8217;t work things out?  An innovative product launch that initially created friction with Nielsen Soundscan has now been &#8216;ironed out,&#8217; according to deal specifics shared with Digital Music News over the weekend.</p>
<p>The issue started with the introduction of a creative &#8216;<a href="http://merchmusic.com/blog/mos-def-releases-album-via-t-shirt/" target="_blank">t-shirt album</a>&#8216; featuring Mos Def, produced by LA-based Invisible DJ.  The shirt features a hang-tag with a redeemable download album, though Soundscan originally questioned claims that the shirts were being counted towards their album totals.</p>
<p>But Soundscan was quite open to the new format from the beginning, and a quick, multi-week resolution proves it.  &#8220;This is great news indeed,&#8221; Invisible DJ president Jeremy Wineberg told Digital Music News.  &#8220;We signed a deal with Soundscan and all Music Tees will be counted upon album download.&#8221;</p>
<p>Soundscan later confirmed the news and methodology.  According to Chris Muratore, vice president of Retail Relations and Research Services for Nielsen Entertainment, when a consumer redeems the coupon and downloads the music, a digital album sale will be reported to Nielsen Soundscan.  And just like that, a new, non-CD format is legitimately born.</p>
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