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Posts Tagged ‘Merch Music’

SoundScan Officially Counting T-Shirt Albums

Thursday, July 16th, 2009

http://www.digitalmusicnews.com/stories/071209tshirt

Exclusive: Soundscan Officially Counting T-Shirt Albums…

Who says this industry can’t work things out?  An innovative product launch that initially created friction with Nielsen Soundscan has now been ‘ironed out,’ according to deal specifics shared with Digital Music News over the weekend.

The issue started with the introduction of a creative ‘t-shirt album‘ featuring Mos Def, produced by LA-based Invisible DJ.  The shirt features a hang-tag with a redeemable download album, though Soundscan originally questioned claims that the shirts were being counted towards their album totals.

But Soundscan was quite open to the new format from the beginning, and a quick, multi-week resolution proves it.  “This is great news indeed,” Invisible DJ president Jeremy Wineberg told Digital Music News.  “We signed a deal with Soundscan and all Music Tees will be counted upon album download.”

Soundscan later confirmed the news and methodology.  According to Chris Muratore, vice president of Retail Relations and Research Services for Nielsen Entertainment, when a consumer redeems the coupon and downloads the music, a digital album sale will be reported to Nielsen Soundscan.  And just like that, a new, non-CD format is legitimately born.

Mos Def releases album via T-shirt

Wednesday, June 24th, 2009

http://www.nme.com/news/mos-def/45432

New Mos Def album to be embedded in T-shirt

Rapper Mos Def is to play the role of Chuck Berry in 'Cadillac Records', a film chronicling the rise of legendary '50s and '60s blues label Chess Records.  The film, which also stars Beyonce as R'n'B legend Etta James, will see Adrien Brody take the lead role of Chess co-founder Leonard Chess. Pic: PA Photos

Mos Def’s new album ‘The Ecstatic’ is set to be released via T-shirt.

The album will be embedded in the shirt, and follows The Original Music Tee- a ‘mix tape’ shirt containing album art on the front and a play list on the back.

Each shirt has a hang-tag printed with a URL and a unique code allowing the purchaser to download the music from the album.

The shirt is produced by clothing label LnA, Downtown Music and Invisble DJ and will release on July 7 priced at $39.

‘The Ecstatic’ will be released on August 24 in the UK, and is the first from Mos Def since 2006’s ‘True Magic’.

–NME New York staff.

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South by Southwest 2009

Saturday, February 28th, 2009
South by Southwest 2009South by Southwest 2009 

Merch Music will be attending South by Southwest 2009 in Austin, Texas.

The SXSW MUSIC AND MEDIA CONFERENCE features a legendary festival showcasing more than 1,800 musical acts of all genres from around the globe on over eighty stages in downtown Austin.

By day, the Austin Convention Center comes alive with conference registrants doing business in the Trade Show and partaking of a full agenda of informative, provocative panel discussions featuring hundreds of speakers of international stature. In its 23rd year, SXSW remains an essential event on the music industry calendar.

Visit Web Site

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Here are some highlights from our trip:

Allan @ SXSW

Allan @ SXSW

 

Julia handing out Merch Music swag

Julia handing out Merch Music swag

 

Allan with the Energizer Bunny

Allan with the Energizer Bunny

 

Allan with Christopher Anton from Information Society

Allan with Christopher Anton from Information Society

 

Julia with ‘Muck’ from Muck and the Mires

Julia with Evan Shore from Muck and the Mires

 
 
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