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SoundScan Officially Counting T-Shirt Albums

http://www.digitalmusicnews.com/stories/071209tshirt

Exclusive: Soundscan Officially Counting T-Shirt Albums…

Who says this industry can’t work things out?  An innovative product launch that initially created friction with Nielsen Soundscan has now been ‘ironed out,’ according to deal specifics shared with Digital Music News over the weekend.

The issue started with the introduction of a creative ‘t-shirt album‘ featuring Mos Def, produced by LA-based Invisible DJ.  The shirt features a hang-tag with a redeemable download album, though Soundscan originally questioned claims that the shirts were being counted towards their album totals.

But Soundscan was quite open to the new format from the beginning, and a quick, multi-week resolution proves it.  “This is great news indeed,” Invisible DJ president Jeremy Wineberg told Digital Music News.  “We signed a deal with Soundscan and all Music Tees will be counted upon album download.”

Soundscan later confirmed the news and methodology.  According to Chris Muratore, vice president of Retail Relations and Research Services for Nielsen Entertainment, when a consumer redeems the coupon and downloads the music, a digital album sale will be reported to Nielsen Soundscan.  And just like that, a new, non-CD format is legitimately born.

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One Response to “SoundScan Officially Counting T-Shirt Albums”

  1. Kylie Batt says:

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