http://www.nme.com/news/mos-def/45432
New Mos Def album to be embedded in T-shirt
Mos Def’s new album ‘The Ecstatic’ is set to be released via T-shirt.
The album will be embedded in the shirt, and follows The Original Music Tee- a ‘mix tape’ shirt containing album art on the front and a play list on the back.
Each shirt has a hang-tag printed with a URL and a unique code allowing the purchaser to download the music from the album.
The shirt is produced by clothing label LnA, Downtown Music and Invisble DJ and will release on July 7 priced at $39.
‘The Ecstatic’ will be released on August 24 in the UK, and is the first from Mos Def since 2006’s ‘True Magic’.
–NME New York staff.
You can do this too – buy codes at Merch Music!
Tags: album release, downloadable album using codes, merch, Merch Music, Mos Def, Retail, t-shirt
