http://www.nme.com/news/mos-def/45432
New Mos Def album to be embedded in T-shirt
Mos Def’s new album ‘The Ecstatic’ is set to be released via T-shirt.
The album will be embedded in the shirt, and follows The Original Music Tee- a ‘mix tape’ shirt containing album art on the front and a play list on the back.
Each shirt has a hang-tag printed with a URL and a unique code allowing the purchaser to download the music from the album.
The shirt is produced by clothing label LnA, Downtown Music and Invisble DJ and will release on July 7 priced at $39.
‘The Ecstatic’ will be released on August 24 in the UK, and is the first from Mos Def since 2006’s ‘True Magic’.
–NME New York staff.
